Tag: Perceived playfulness;
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An Empirical Study of the Determinants of the Intention to Participate in User-created Contents (UCC) Services
Up to now UCC services have been dominating the majority of the internet traffic, yet the answers to what motivates people to participate in the UCC services still remain vague and unclear. It is the motivation to find these answers that lead to this study. We adopted technology acceptance model (TAM) to our model and…
